Leading digital company based in Chester
A fintech skunkworks driving digital disruption
Our brands
Under Digitonomy's umbrella, the Team have designed and developed several online comparison propositions. Predominantly based around consumer lending, this collection of comparison sites drive over 15,000 applications per day to banks and lending organisations in the UK.
Little Loans has been offering customers access to short-term loans for the past several years, earning the Gold Trusted Service Award in 2020 and continuing to help the sub-prime market access finance products.
Our credit card helps customers build their credit score while offering a simple and transparent way to manage borrowing. With a quick application process and no hidden fees, thimbl makes credit easier to understand and control.
We compare credit cards for our customers without harming their credit score. We have some of the biggest brands on our panel and our goal is to match our customers to the best card for them.
Straightforward secured loans chosen for our customers. We will help our customers to find a loan up to £100,000 and make finding a secured loan simple.
We assist our customers in securing loans of up to £100,000, simplifying the process of finding a secured loan.
Cash Lady is a loans brand that has been around since 2008. We acquired the Cash Lady brand from Money Gap Group in 2019.
The team who are evolving financial comparison
Digitonomy's financial comparison sites have been developed to address consumers' needs in finding real rates for Loans and Credit Cards. All sites deliver the customer certainty of being 'accepted' and don't base decisioning on outdated modeling or simple 'best buy' tables, which have become the norm on larger comparison sites. Digitonomy has just taken its 10 millionth application for finance – so it must be doing something right!
It's in the data
We're all about the data when it comes to our products and customers—leaving no stone unturned is an understatement when we're talking about data. We know everything to know about our journeys and sites, which helps us build world-class products.
41,000
Average page views per day, which is over 14 million per year.
6 brands
Digitonomy's portfolio consists of 6 brands - each with their individual purpose.
85 reports
On the average week, we send out 85 reports - constantly analyzing our data.
£5.6 million
Secured loans requested through Loans Hub in January 2022.
What makes us different?
We brainstorm a proposition - looking at the target market and trends that we should consider.
At this point, we start looking into the logistics of implementing the best ideas from the brainstorming session.
User research is a key part of our process, and we conduct extensive research into the target demographic.
Using user data and insights from our testing processes, we make improvements to our journey.
Our acquisition team works their magic - using conversion funnels and sophisticated data to influence their decisions.
From here, it's an ongoing process of reacting to live data to ensure our strategy and site are fully optimized.
Technology platforms we use and trust
Digitonomy Limited is authorized and regulated by the Financial Conduct Authority, so you can be assured that when you work with us, we are a trustworthy and secure company.